5 Clarity Strategies That Help Turn Prospects into Sales

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Join Hall of Fame Coach, Bill Cates, and discover 5 clarity strategies that help turn prospects into sales. 

Having the best products/services are great but if you can’t portray your value proposition than what good are they?

You will learn these 5 strategies:  

  • Clarity of Your Message: Are you communicating your value in a way that your ideal clients will instantly recognize?
  • Clarity of Your Process: Are your prospects crystal clear about how to get started with you? Are you good at recommending the next best step for them?
  • Clarity of Value: Are your prospects and clients clear about all the ways you can and will be providing value to them?
  • Clarity of Their Situation: Are you using the Here-to-There Conversation to bring clarity to your clients of their current and future situation?
  • Clarity of Results: Are your clients crystal clear about the results you are helping them achieve? 

Maximize your sales opportunities by making 2019 your year of clarity. 


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Bill Cates, CSP, CPAE, is widely recognized as the financial services foremost expert in how to build a thriving referral-based business. His books, Get More Referrals Now! and Don’t Keep Me a Secret! have revolutionized the way financial professionals are acquiring more and better clients through referrals. And his latest book, Beyond Referrals, is a groundbreaking next step in client acquisition strategies. Bill is the president of Referral Coach International and the creator of The Referral Advantage Program™ and The Referral Champions System™. Bills’ client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post and The Wall Street Journal. Bill has spoken at the prestigious Million Dollar Round Table 6 times, including the main platform in the US, Korea, Malaysia, Australia, and India. Thousands of financial professionals are using Bill’s Referral Advantage Marketing System™ to build their businesses with quality referrals and personal introductions.