Walk This Way 4 Personal Branding Strategies

A memorable personal brand attracts attention, builds business and connects you to customers who want to be part of the experience you’re creating.

Here are four ways to use personal branding and social media to build your career and grow your business with pictures, connections and updates in your industry.

Picture Your Personal Brand

If you’re like most of us, you look different on LinkedIn than you do on Facebook. On LinkedIn, you want to look current, refreshed and likable.

You don’t want to:

– Appear bored or aloof

– Use an outdated image

– Sit in your car with your seat belt on

– Stand in front of your garage or a house

– Cut off the person next to you [yes, you can stand alone]

– Wear black tie, unless you’re an entertainer

– Be in the dark [lighter backgrounds look better]

– Pose with your baby or pet [super cute, but too distracting]

– Post your pet’s pic in place of yours [see above]

– Wear a swimsuit

I’ve seen all of these. They’re memorable, but not the best for branding. Choose an image that shows you as confident, relaxed and successful.

For more ideas on how to project a professional personal brand image, check out 20 ways to be camera-ready.

Connect to Communicate

You are who you relate to. Do you surround yourself with people that motivate, inspire, and connect you to opportunities?

People you want to relate to include:

– Prospects at target companies

– Group members

– Thought leaders

– Industry leaders

– Mentors

– Successful peers

Focus on a top group of 50 people to follow and connect with them on the platforms where you are most active.

LinkedIn is the best for business. Facebook is great for socializing and interacting with groups. Twitter is the place to make a list so you can follow, share and comments on news.

Update to Underscore Branding

To stay in touch with your communities and communicate the value of your personal brand, select topics based on how you can help them solve problems.

Ideas for updates include:

– Company news, including awards, product launches and new staff

– Company blog posts

– Whitepapers

– Statistics and research

– Recap reports from events you attend

– Images from events

Over time, a consistent approach will build a sound, look, and feel that defines your personal brand. Your goal is to be recognized as the leader your community is looking for when they need the products and services you provide.

Marinate Your Personal Branding in Core Values

If you’re a foodie, you know you don’t need to actually taste the food to identify the cuisine. All you have to do is see it or smell it to know what it tastes like. Branding works the same way.

To keep your branding consistently flavorful, marinate it in values. To find out what your values are, make a list of people that you admire. Then, identify the characteristics of each. When you start to see the same characteristics listed over and over again, you’ll get a feel for your personal core values.

Let’s Talk! What’s your biggest question about personal branding?


The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 3D Marketing Transformations System. An innovative online marketer since 1996, Barbara won Nokia’s contest to represent the U.S. at Social Media Week Berlin. Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies. CoryWest Media’s services include marketing audits, scalable content marketing plans, personal and company-wide LinkedIn makeovers, event marketing strategies and production, executive coaching, and customized live or online social media trainings. Her insurance industry experience includes creating sales training programs for a Dun & Bradstreet subsidiary and many Blue Cross Blue Shield plans. An international sales leadership speaker, Barbara is a professional member of the prestigious National Speakers Association [NSA] and serves on the NSA Illinois chapter’s board of directors. Corporations and conferences engage Barbara to present enlightening, energetic and effective programs. She’s presented at MDRT Annual Conference, Federal Reserve WEDGE Conference, Joint Commission, Bosch Power Tools, Sears, TechWeek Chicago, Social Media Week, CarnegieComm, IMEX Frankfurt, IACC Annual Conference, Association Forum, MPI Potomac, MPI Chicago, ISHMPR, Influencer Marketing Days and many more. Two best-sellers include Barbara’s work: “Success Secrets of the Social Media Marketing Superstars” [LinkedIn] and “Success Secrets of the Online Marketing Superstars” [PR].