Why Selling to Women Will Increase Your Sales
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Join Judy Hoberman and discover the key differences in face-to-face selling between women and men.
Over the last 20 years, there has been a tremendous change in women’s presence in the workplace and their economic influence as both wage earners and consumers.
Today women make or influence 85% of buying decisions.
You will learn:
- Why selling to women will increase your sales
- The key gender differences in face-to face selling
- How to alter your sales tactics to capture this lucrative female market
- How to understand the female market as a means to long-term relationships and new Centers of Influences
Understand that you need to change your sales approach when selling to women or you’ll never close the sale.