The Sales Hero’s Master Class on Handling Objections, Rebuttals and Closing

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Join Lloyd Lofton and take a deep dive into the principles of objections, rebuttals and closes, guiding you to become a more productive and effective sales professional.

In this workshop you will learn how to recognize opportunities to help people while capturing lost sales, reducing anxiety and saving time, energy and money wasted on leads, presentations and false hope. Lloyd brings you 30+ years of successful field selling, you will learn from his experience as a door-to-door salesman, agency owner, and builder of multi-million-dollar sales distributions.

Discover an arsenal of objections, rebuttals and closes encompassing...  

  • Results proven rebuttals for all categories with the exact words, voice inflection and psychology of handling objections
  • Unique Categories including: spouse, mortgage, retirement, children, millennial career women, sole proprietor, partnership, keyman, term, health, professionals, small groups, rated/rider policy, among others
  • Sample Closes that illustrate the psychological principles you'll learn
  • Bonus dynamic rebuttal questions targeted and specific to working with life insurance prospects

If you’ve never seen yourself as a hero in helping clients solve their problems, this web class will reshape your thinking on how to have heroic influence and impact with your prospects, your clients and your business.


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Lloyd Lofton L.U.T.C. started with John Hancock in 1977 as a debit agent; he has 30+ years of door-to-door, business-2-business, call center and needs based selling experience. He has run his own agency, led the career distribution for a large mid-west insurance company, he has been interviewed by the Wealth Channel through American College, AnnuityNewsNow and is a frequent contributor to numerous industry related magazines. Lloyd is the author of “The Sidewalk Executive” and the companion workbook “Seven Step Sales Presentation”, he is the managing partner of 7 Figure Sales Tools, an elite sales and leadership coaching and training company offering the best tips, tools, and sales techniques from a successful 30+ year career in sales to help professional salespeople and leaders with more polished, power and professionalism in their business.