A Game Plan That Brings Success

As football fans know, one of the main tenants of football is the game plan. Every team has a very defined plan for the plays they will run designed to score and not to be scored on.

The focus of the game plan is on getting into the red zone (the final 20 yards before the end zone) and scoring. Every offensive play is designed to move in that direction. Nothing is done offensively that differs from the main goal. How about you? Do you have a tightly focused plan to bring on new clients?

Maybe you already have a game plan – perhaps one that worked in the past but doesn’t seem to be getting you into the red zone, or across the goal line, as often as it once did. Maybe it’s because the same old plays you’ve been using for years just don’t work in today’s fast-paced, high-tech, constantly changing world.

Successful NFL coach Bill Parcells gave this message a different slant: “If the competition has laptop computers and you’re still using yellow legal pads, it won’t matter how long and hard you work, they’re going to pass you by.”

It may be time for all of us to toss out those proverbial yellow legal pads. Start today developing your cutting-edge playbook that will bring your practice winning records for years to come. Take a look at your website and social media presence. Evaluate the materials you hand out to prospects and clients. Plan to record some video. Develop a written Action Plan for what you need to do to attract more clients.

The confidence that transforms one team into a Super Bowl champion—and which can change any business also into a top performing one—comes from developing consistent focus. Winning is the direct result of confidence. It comes from executing your game plan with precision. So what’s your game plan?


Dr. Maribeth Kuzmeski is President of the consulting firm, Red Zone Marketing founded in 1994. Maribeth and her firm personally consult with some of the nation’s top financial professionals managing from $300 million to over $1 billion in client assets. Maribeth got her start in the financial services industry as the 5th client in her firm happened to be a financial advisor. This advisor had only $10 million in money under management that Maribeth helped grow into $200 million in under 5 years through niche-based marketing strategies. Today the firm is fully focused on the financial services industry. Maribeth has written 7 books including the bestseller The Connectors. She is an international keynote speaker rated as a Top 25 C-Suite Speaker by Meetings & Conventions Magazine, has spoken at The Million Dollar Round Table, and is a regular presenter at Barron’s Top Producer conferences. Maribeth is a media contributor appearing on Fox News, USA Today, The New York Times, Wall Street Journal, Forbes and hosts a popular podcast featuring inspiring businesswomen. Maribeth also has her own charitable foundation supporting women in business, The Red Zone Leadership Foundation.