Creating A Powerful Value Proposition That Sells
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Join Maribeth Kuzmeski, PhD, President of Red Zone Marketing, as she shares how to truly acquire new business through a more powerful way to describe your value.
Today's value propositions need to be different than they were even a few years ago in order to capture attention and get people to act. Is YOUR value memorable? Could someone repeat it right after you told them?
Maribeth will discuss…
- The secrets to creating and delivering a compelling value proposition that will engage even your most distracted prospects
- The keys to producing memorable ways of making a case for you
- Separating yourself from the competition
- Finding a better way of describing you and your firm
- Case studies and memorable examples of how some super successful financial advisors are using their words to prove their value, justify their fees, and win new business.